Born of frustration, irritation and a need for change

Hey, thanks for stopping by. I’m Pete, a veteran cigar smoker of over 25 years who like many of you was brought up on a diet of Cuban cigars. Around 7 years ago I smoked my first ever ‘new world cigar’, a My Father Le Bijou 1922 Box Pressed Torpedo which had just won Cigar Aficionardo’s Cigar of the year award. The rest as they say is history!

New World of Cigars believes in better. We believe you deserve better! A better choice of new world cigars, better prices on cigars and better opportunities for those in some of the poorest countries in the world who make our cigars.

The price we pay for cigars in the UK is higher than anywhere else in the world. Spending a lot of time travelling and hanging out in cigars lounges around the world, particularly Florida, I got to know people in the cigar industry and started to discover the ‘factory gate’ prices of new world cigars. The price of cigars, plus tobacco excise, 3rd country duty, shipping and VAT still came nowhere near the retail prices in the UK.

I realised that the UK cigar industry had been lying to me for decades, taxes are not the sole reason cigars in the UK are so expensive! Profit margins are very handsome on cigars in the UK for the big established retailers. They are at a level most retailers and importers of other products can only dream of. That’s the truth. Prices are hugely inflated in the UK to support an industry that hasn’t moved with the times, is outdated, inefficient and profit greedy. Add to that not being able to get many of the fantastic cigars you can elsewhere in the world I decided to put my money where my mouth is - New World of Cigars Limited was born!

Thanks to you, our customers, we’re starting to change things. Only 18 months old, we've processed thousands of orders and have hundreds of returning customers. We’ve sold thousands of our boutique produced cigars which is really exciting for us and the producers. We now stock over 35 brands of world famous international cigars brands and have over 300 different cigars in stock as well as a huge range of accessories.

We continue to focus on 4 things. Finding brilliant new boutique cigars to bring to the UK. Lowering the price of the big international brand cigars we stock. There’s still more we will be doing on this, but if you compare us to the big established cigar retailers you will find our prices are already exceptional. Working directly with our boutique producers and charities to help provide educational opportunities for children in cigar producing nations and finally putting you, our customers at the heart of what we do!

So hop on board and become one of a new generation of cigar smokers creating a vibrant, inclusive and consumer led cigar scene like we see in other countries!

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When I die, my epitaph will not be that I made others, or myself richer at the expense what I truly believe in. It will be that I tried to make a difference to those, who by fortune of where they were born, were less fortunate than I.


Welcome to the New World of Cigars!

Pete Wareham 20/03/2020

0044 (0)7510 526455

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